Digital Campaign Overlook
Designed a cross-channel campaign to promote the best-selling Mac Mini M4. Created a cohesive visual story across email, web, social, and paid ads, highlighting key product features. Used gif animation to drive engagement and help translate a technical product into a compelling and digestible experience.
Email design for Mack Mini M4 Stand & Hub
Desktop homepage banner
Supporting instagram story
Behind the scenes: Animation process
Creative Campaign Pitch
Pitched a bold, visually pun-driven campaign concept for the launch of the OntheGo collection—innovative, charging products designed for life in motion.
Recognizing a saturated market with indistinguishable messaging, I proposed a colorful, playful visual approach to clearly highlight product benefits while standing out from competitors. The concept was well-received for its originality and strategic differentiation.
Select Email Designs
New color drop
Custom illustration & animation
Simple animation, strong impact showcasing product benefit
Gif to show backlit feature
iPad collection email
Black Friday/Cyber Monday promotion
Holiday email 1
Holiday email 2
Image Retouching
Edited shadows and lighting to better showcase the product
Concept Sketching
Hand drawn sketch to visually communicate the image I was envisioning to our 3D render artist.
