PDP Redesign
Led the visual redesign of the PDP with a focus on UI clarity, content hierarchy, and usability. Streamlined the layout to reduce clutter, integrate new client-requested content, and support faster decision-making through intentional design choices.
Key Enhancements:
- Reorganized content layout to highlight product specs, downloads, and CTAs at a glance
- Improved product image carousel UX, including added hover-to-zoom feature
- Applied visual hierarchy principles to reduce distractions and guide user flow
- Converted hidden tabbed content into clearly labeled, downloadable links. Designed custom icons for each.
