Jenny Craig, Inc.

Title: Senior Digital Designer

Jenny Craig is a scientifically proven & award-winning diet & weight loss program with 1:1 support and delicious food delivered to your door.

Select projects below:

eCommerce Shop

New eCommerce website (mobile view)

Designed from homepage to checkout to support the launch of product availability to any customer without the need of a subscription.

Included new:

  • Top bar navigation

  • Lefthand navigation

  • Filtering capabilities

  • Quickview

  • Collapsible tabs for nutrition and ingredients

eCommerce PDP

New eComm PDP (desktop view)

New product display page to support the launch of our eCommerce site.

New features include:

  • Quantity drop down

  • Real-estate saving collapsible tabs to display ingredients and nutrition facts.

*Lorem Ipsum in use while copy is finalized.

Custom Animation

Intermittent Fasting Animation

Custom animation to help visually explain intermittent fasting. Leveraged on company website and email newsletters.

I created custom illustrations that stay true to the company’s brand identity by using brand colors and by illustrating Jenny’s iconic ‘recharge bar’.

People Magazine Ad

Back cover ad on People magazine.

Issue: January 9th, 2023

Core Responsibilities:

  • Design and maintain company’s website with a mobile-first/responsive approach while adhering to website best practices.

  • Design new eCommerce website from homepage to checkout, to support the launch of product availability to any customer without the need of a subscription.

  • Create animated content for social media, paid media platforms and company website.

  • Design printed marketing collateral: monthly direct mailers, in-center flyers, brochures, menus and event signage.

  • Demonstrated mastery in Photoshop: image manipulation, color correction, and photo retouching to create seamless composite images.

  • Co-directed video shoots with Director of Content, alongside external agency.

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