L’OCCITANE EN PROVENCE, N.A.
An international retailer of beauty products sourced mostly from the South of France.
TITLE: Graphic Designer
AT A GLANCE:
Lead digital designer for
Email newsletter design
Website assets- landing page, home page, welcome page
Banner ads and google display banners
Facebook
Developed animations for email and website
On-set photoshoot direction
Created and maintained email guidelines, templates, and resource libraries for web assets, brand colors, etc.
Lifestyle photoshoot for launch of SPF moisturizers keeping in mind both print and digital needs.
* Click to enlarge. Then click on gold card to 'scratch off' * Email featuring a "scratch off card" capability enabled by our partnership with external agency Moveable Ink.
* Click to enlarge * Email design featuring headline animation to playfully demonstrate the 'color-it-in' packaging partnership with OMY.
* Click to enlarge * Animated gif effectively demonstrates how the new product transforms with a shaking motion.
* Click to enlarge * Challenge: create Spring themed email design without brief or existing assets to later be adapted for all other digital channels: landing pages, social media, banner ads, etc. under a tight deadline.
* Click to enlarge * Email featuring new product launch followed by supporting existing products from the same line to complete the beauty ritual.
* Click to enlarge * Email featuring the line of almond products.
* Click to enlarge * Spring themed email with an animated "Free Shipping" block
* Click to enlarge * Teaser email for the launch of the new makeup line. Features live countdown banner.
Email designed for the launch of L'Occitane's new makeup line.
E-invitation designed for the internal PR team to send out to the press.
Challenge: Design on-brand email inviting readers to complete their profile with an easy as "1-2-3" step breakdown.
Valentine's Day themed e-mail newsletter .
Playful animation created for the October Friends and Family campaign.
* Click to enlarge * Cyber Monday email featuring typographical animation to further enhance the promotion.
* Click to enlarge * Teaser email for Black Friday. Features live countdown banner and gif.
* Click to enlarge * Black Friday email with first name personalization and live countdown banner
* Click to enlarge * Tax Day email featuring best-selling product and a live time poll at the bottom of the email to increase engagement and drive conversion.